Creative Strategy

ASCD QuickKit and PD In Focus required distinct but complementary design approaches to support professional learning. QuickKit brought customizable print and digital resources together for schools and districts, while PD In Focus offered an online library of teaching-practice videos. Creative and UX work focused on making QuickKit’s flexible resources feel cohesive and improving PD In Focus through clearer usage information, a more intuitive account-management dashboard, and a streamlined interface. Both projects translated complex learning tools into accessible, user-centered experiences.