USAging / NADTC: Every Ride Counts

Older adults, people with disabilities, and caregivers needed clearer information about local transportation options. A national campaign also had to adapt to the services, audiences, and resources of individual communities.

Design Approach

Every Ride Counts uses approachable messaging, representative photography, and adaptable layouts to promote transportation services. Flyers, outdoor advertising, social creative, and local materials connect a shared campaign identity with community-specific information.