Anne Arundel County COVID-19 Campaign

The COVID-19 pandemic created an urgent need for clear, accessible public health communications across Anne Arundel County. Residents needed timely, trustworthy information to understand changing guidance, protect themselves and their families, and navigate the challenges of daily life during an evolving public health crisis. The creative challenge was to translate complex health information into approachable, actionable communications that reached diverse audiences and helped residents make informed decisions.

Strategy

Make critical public health information clear, relevant, and easy to act on. The campaign focused on communicating essential COVID-19 guidance in an accessible way, helping residents understand what they needed to know and how to respond. Messaging and creative assets were developed to support public awareness and reach residents.